Relationship Marketing 101
Post on relationship marketing tips & ideas
4 tactics to build customer loyalty for a brand
May 13, 2010 | Edited by Ken Beaulieu Permalink: http://www.fuelnet.com/?p=6202 A new survey by Forbes Insights of more than 300 woman-owned small businesses, sponsored by Key4Women, found that less than 40 percent of respondents were using any kind of social media outreach as a customer retention and acquisition tool — a big surprise in the age of Facebook and Twitter. Moreover, a quarter of those surveyed said they didn’t have a company Web site. While loyalty marketing experts say it’s becoming increasingly important for small businesses to boost their online presence, particularly in social communities, they say the following customer retention tactics also...
Read MoreDon’t Fear the Big Boys
May 21, 2010 | Edited by Ken Beaulieu Permalink: http://www.fuelnet.com/?p=6227 It may seem that big-box chains have a distinct competitive advantage over small businesses along Main Street, but the reality is that it’s often difficult for the giants to get up close and personal with customers and become intimately involved with causes that are near and dear to a local community. Sponsoring a local youth sports team, becoming a member of the chamber of commerce, and working with area colleges to hire bright, motivated students are just some of the tactics growing businesses can employ to get a leg up on national retailers as part of a business development strategy....
Read MoreHalve your Budget; Double your Revenue
That’s how Joseph Jaffe introduced his new book, “Flip the Funnel”. The 80-20 Rule (a.k.a. Pareto principle) is far from new. The rule can be simply explained as “20% of your customers generate 80% of revenue” but it has somehow evolved into the new buzz term in marketing is called “Flip the Funnel”. There’s this new book about it and Seth Godin also wrote about it back in 2006. The main idea is to look at marketing as a funnel and when it is upright, that’s how traditional marketing is done – sell one to many. Target the mass and shove them through the funnel to squeeze out the few good customers at the end,...
Read MoreMake the Connection: Surefire tactics to boost customer relationships
In today’s tough economy, it’s no longer enough to generate great ideas for your growing business. To get ahead, you have to communicate effectively to customers as part of the relationship marketing process. That means connecting on an emotional level. “You have to learn to show your value,” says Maribeth Kuzmeski, author of The Connectors: How the World’s Most Successful Businesspeople Build Relationships and Win Clients for Life. “With the right tactics, you can change the way you develop relationships and forge a network of [customers] who will stick with you through thick and thin — and, best of all, voluntarily recommend your [company] to...
Read MoreThe Power Of Saying Thanks!
Secrets to get customers or clients to show you the love December 16, 2009 | Edited by Ken Beaulieu Permalink: http://www.fuelnet.com/?p=5559 Are you saying “thank you” to customers or clients? If you aren’t, you’ve got good company, though it might not be the company you want to be in, says Randi Busse, a customer retention management specialist and the president of Workforce Development Group. Think about it. When was the last time you received a handwritten card from someone that you recently did business with? Can’t remember? Probably because you never have. However, think how good you would feel if you did. Now, how about making your customers or clients...
Read MoreLeave Your Customers Breathless
3 secrets for building a legion of clamoring fans September 8, 2009 | Edited by Ken Beaulieu Permalink: http://www.fuelnet.com/?p=4756 Does your business place a premium on excellent customer service standards? If not, it could be the kiss of death for your company. According to Chip Bell and John Patterson, coauthors of Take Their Breath Away: How Imaginative Service Creates Devoted Customers, satisfactory isn’t good enough these days — customer service has to blow away the competition. The authors offer 12 ways to boost customer service, supporting each strategy with careful analysis and interesting examples. How did a driver for Hertz’s shuttle service get an...
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