Marketing
Personalization- It’s always more fun when it’s about you!
Reason why I love personalization- It’s all about you! Not bordering on selfish reasons like the world revolves around you & only you, no no no. But making your space…yours. Making communication relate-able…to you. And hence when companies starts to take notice & the effort to know You- as an individual, not a number; that’s when the fun starts! Ain’t it more fun to receive a personalized card with your name printed on it wishing you Happy Birthday, ain’t it sweeter to receive a mailer where the contents are targeted to your likings? Ain’t it nice to be understood? Me? I love it! Oh yes, in case you didn’t know,...
Read MoreTips for Email Success
How to make your emails hit home with customers June 9, 2010 | Edited by Ken Beaulieu Permalink: http://www.stepbystepmarketing.com/?p=6578 Email is a proven and effective direct marketing tactic that can link you directly to your target consumers. But this medium is not without its share of difficulties. Over-zealous spam filters block even the most legitimate opt-in email marketing, and many consumers change their primary email address frequently. To help you make your targeted email marketing message hit home with customers and best prospects, consider these tips: Build it and they will come. Renting a list with 20,000 email addresses for a modest price may sound...
Read More‘Customer-centric’ does not mean paint bull’s-eyes on their foreheads
by timwtyler. Permalink: http://ow.ly/1SN1s We seem to read a lot of Forrester. I guess they have a focus on the sort of direct marketing / social media mash-up our customers are struggling to implement. Anyway, the latest paper was a little closer to our roots; “Defining an Enterprisewide Customer Contact Strategy” from October 22 last year by Dave Frankland. The (mandatory) list, the “5 Building Blocks for an Enterprisewide Contact Strategy” seems to get it right; 1. Customer-centric marketing culture 2. Business process collaboration 3. Technology as key enabler 4. Analytics and segmentation drive the strategy 5. Consistent measurement framework ties it all...
Read More4 tactics to build customer loyalty for a brand
May 13, 2010 | Edited by Ken Beaulieu Permalink: http://www.fuelnet.com/?p=6202 A new survey by Forbes Insights of more than 300 woman-owned small businesses, sponsored by Key4Women, found that less than 40 percent of respondents were using any kind of social media outreach as a customer retention and acquisition tool — a big surprise in the age of Facebook and Twitter. Moreover, a quarter of those surveyed said they didn’t have a company Web site. While loyalty marketing experts say it’s becoming increasingly important for small businesses to boost their online presence, particularly in social communities, they say the following customer retention tactics also...
Read MoreDon’t Fear the Big Boys
May 21, 2010 | Edited by Ken Beaulieu Permalink: http://www.fuelnet.com/?p=6227 It may seem that big-box chains have a distinct competitive advantage over small businesses along Main Street, but the reality is that it’s often difficult for the giants to get up close and personal with customers and become intimately involved with causes that are near and dear to a local community. Sponsoring a local youth sports team, becoming a member of the chamber of commerce, and working with area colleges to hire bright, motivated students are just some of the tactics growing businesses can employ to get a leg up on national retailers as part of a business development strategy....
Read MoreHalve your Budget; Double your Revenue
That’s how Joseph Jaffe introduced his new book, “Flip the Funnel”. The 80-20 Rule (a.k.a. Pareto principle) is far from new. The rule can be simply explained as “20% of your customers generate 80% of revenue” but it has somehow evolved into the new buzz term in marketing is called “Flip the Funnel”. There’s this new book about it and Seth Godin also wrote about it back in 2006. The main idea is to look at marketing as a funnel and when it is upright, that’s how traditional marketing is done – sell one to many. Target the mass and shove them through the funnel to squeeze out the few good customers at the end,...
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