Marketing
Beyond the One-Time Sale
Relationships turn customers into revenue streams | Edited by Ken Beaulieu Permalink: http://www.stepbystepmarketing.com/?p=8726 Would you like your customers to buy from you once in a while or once a week? The answer to that question is obvious, of course. But how can you keep customers coming back time and time again? The key is to make customer relationship building the focus of your company and its culture: Coach everyone in your organization about relationship marketing. This advice is not only for salespeople, but for service representatives, receptionists, truck drivers, repair technicians, website creators, marketers, and everyone else. Example: Each...
Read MoreAre you showcasing yourself?
Saw this during a shopping trip. It’s a showcase of hundreds of origami folded by the public- A recent campaign to raise funds and lend support to the victims of Japanese Tsunami. But you wouldn’t know if I don’t explain it, won’t you? It looks like just a piece of nice artwork. My hubby commented that the showcase will mean more if there’s a caption explaining the meaning behind it. More soul. And to others who didn’t know about the campaign, the showcase won’t have the impact it should have. Using this example, you can make your customer relationship building work harder. Showcase your effort and let it be known to your...
Read MoreHow to invest ‘millions’ in customer experience
Even if you are starting up or bootstrapping, you are wealthy enough to invest millions worth of value in delivering awesome customer experience to your customers. You can hire Brad Pitt, Madonna, Rihanna, Usher, Jacky Chan… (Ok, you get the drift) to star in your ad, but the real star is actually your customers. Treat them like one, and they will be your celebrities telling others about your company. Bad news travel the same way, but faster though! Check out this interesting infographic: Image originally posted on Zengage, The Zendesk...
Read MoreMeet Their Needs – The 5 critical needs of your customers
August 4, 2010 | Edited by Ken Beaulieu Permalink: http://www.stepbystepmarketing.com/?p=7113 When it comes to growing your business, it’s important to think about your customers’ needs beyond selling them your product or service. How you sell to them is as important as what you sell to them. If you think of your customers’ basic needs, and use that knowledge when selling to them, you can make yourself invaluable to them a key to the customer relationship-building process. Here are five needs that all customers share: To be heard and understood. This is just human nature. When customers, who are spending money on you, feel you no longer understand why...
Read MoreRetain Your Customers
Tips for retaining lasting customer loyalty June 28, 2010 | Edited by Ken Beaulieu Permalink: http://www.stepbystepmarketing.com/?p=6774 Customer loyalty can be a huge boon to your business success. But building strong customer loyalty takes time and a very consistent effort on your part. If you aren’t ready for a customer loyalty program and the commitment that it takes, you’re better off continuing your mass marketing efforts and hold the loyalty effort until you’re ready to make it happen the right way the first time. Committing to a strong customer loyalty marketing effort requires three critical things: Make it mutually beneficial. You create loyalty through...
Read MoreRecommended read: Buyology- Truth & Lies About Why We Buy
OK, so I’ve come to a realization. My mental state is not super sunny today. Can’t even focus on the treadmill, so went and punch+kick the lights out of the sandbag in the gym. Not in the mood to work on any plans, any strats, any…anything. Thank God it’s a Saturday, and it’s the perfect excuse to rot the brain. Lol Big thanks to Suet for proactively lending me this book. Thought it will be very interesting- neuromarketing. Then, of course I did the Google thing, and google it up. Lo & behold- do we have someone very, very interesting here! Here’s excerpts from his press release to whet your marketing appetite: For decades,...
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