Category Archives: Marketing

Retain Your Customers

Tips for retaining lasting customer loyalty June 28, 2010 | Edited by Ken Beaulieu Permalink: http://www.stepbystepmarketing.com/?p=6774 Customer loyalty can be a huge boon to your business success. But building strong customer loyalty takes time and a very consistent effort on your part. If you aren’t ready for a customer loyalty program and the commitment that it [...]

Personalization- It’s always more fun when it’s about you!

June 10, 2010 in Coconect Blog, Marketing, Relationship Marketing 101 by Mel

Reason why I love personalization- It’s all about you! Not bordering on selfish reasons like the world revolves around you & only you, no no no. But making your space…yours. Making communication relate-able…to you. And hence when companies starts to take notice & the effort to know You- as an individual, not a number; that’s [...]

Tips for Email Success

June 10, 2010 in Email marketing, Marketing by Mel

How to make your emails hit home with customers June 9, 2010 | Edited by Ken Beaulieu Permalink: http://www.stepbystepmarketing.com/?p=6578 Email is a proven and effective direct marketing tactic that can link you directly to your target consumers. But this medium is not without its share of difficulties. Over-zealous spam filters block even the most legitimate opt-in [...]

‘Customer-centric’ does not mean paint bull’s-eyes on their foreheads

June 2, 2010 in Marketing by Jenny

by timwtyler. Permalink: http://ow.ly/1SN1s We seem to read a lot of Forrester. I guess they have a focus on the sort of direct marketing / social media mash-up our customers are struggling to implement. Anyway, the latest paper was a little closer to our roots; “Defining an Enterprisewide Customer Contact Strategy” from October 22 last year [...]

4 tactics to build customer loyalty for a brand

May 27, 2010 in Marketing, Relationship Marketing 101 by Mel

May 13, 2010 | Edited by Ken Beaulieu Permalink: http://www.fuelnet.com/?p=6202 A new survey by Forbes Insights of more than 300 woman-owned small businesses, sponsored by Key4Women, found that less than 40 percent of respondents were using any kind of social media outreach as a customer retention and acquisition tool — a big surprise in the age of [...]

Don’t Fear the Big Boys

May 24, 2010 in Entrepreneurship, Marketing, Relationship Marketing 101 by Mel

May 21, 2010 | Edited by Ken Beaulieu Permalink: http://www.fuelnet.com/?p=6227 It may seem that big-box chains have a distinct competitive advantage over small businesses along Main Street, but the reality is that it’s often difficult for the giants to get up close and personal with customers and become intimately involved with causes that are near and [...]

Halve your Budget; Double your Revenue

May 16, 2010 in Marketing, Relationship Marketing 101 by Jenny

That’s how Joseph Jaffe introduced his new book, “Flip the Funnel”. The 80-20 Rule (a.k.a. Pareto principle) is far from new. The rule can be simply explained as “20% of your customers generate 80% of revenue” but it has somehow evolved into the new buzz term in marketing is called “Flip the Funnel”. There’s this [...]

The Power Of Saying Thanks!

December 22, 2009 in Customer Service, Marketing, Relationship Marketing 101 by Mel

Secrets to get customers or clients to show you the love December 16, 2009 | Edited by Ken Beaulieu Permalink: http://www.fuelnet.com/?p=5559 Are you saying “thank you” to customers or clients? If you aren’t, you’ve got good company, though it might not be the company you want to be in, says Randi Busse, a customer retention management [...]

4 tips for more successful networking

September 26, 2009 in Branding, Marketing, Sales tips by Mel

September 25, 2009 | Edited by Ken Beaulieu Permalink: http://www.fuelnet.com/?p=4942 Networking is a cornerstone of sales lead generation and, by extension, running a successful business. Unfortunately, many companies fail to make the most of their networking efforts, says Steve Fretzin, founder and president of Sales Results Inc. He offers these four tips for successful networking: Decide where [...]

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- Jenny : it's great to get so many positive feedback! we'll keep sending those cards! thanks for your support!
- Petra : Great to receive your card, it was such a pleasant surprise! All the way from Malaysia to Holland - and it didn't even take more than just a few days. Thanks! - Petra Nederkoorn
- Eleanor : I received your CNY card, it's so nice! Thank you so much. Hope to see you again. Keep in touch ya! Hv a nice day! Eleanor- Health Planner, Coway
- Robert : Just started work today and saw your greeting card, thanks a lot, I like it!- Robert Khor, Restaurant Manager, Berjaya Langkawi Resort Langkawi
- Kumar : Tx for the Vday card. Just got back and was running thru the pile of mails and...whoah! Can't remember when I last got one! So happy plus super nice fuzzy feeling! Thanks x infinity + 1
- Brenda Yong : The mailing response is gd! My client called & shared they they r happy and surprised to receive a personalized touch! Well done! Let's work towards a more powerful bday CRM touch soon. U make CRM truly special and effective. - Brenda Yong, Licensed Financial Advisor (Bank Negara & Securities Commission)
- Kevin Hoi : A big thank you to Coconect that they sent out all my clients and friends CNY greeting cards. Some even called me to say thank you for such a wonderful card. It carries my photo too.
- Chris Tan : The card is very thoughtful, thank you! - Chris Tan, Managing Partner, Chur Associates
- Jenny : We are happy that our card made your day
- Kumar Ramasamy : "Pleasantly surprised when I opened my mailbox today to see postcard with my name imprint along with the design, its thoughtful and heartfelt, made my day ! - Kumar Founder - TRIX Technologies"
- Jenny : Thanks for the positive feedback guys!
- Mithran : Thank you very much for the card sent. The card being that personalized and presented in such a creative manner was pleasant to the eye and heart at the same time. Thanks again and it meant a lot receiving the greetings from you. Thanks again and wishing you and loved ones a blessed and memorable holiday ahead - Mithran Balakrishnan, Manager SigMax E Services Sdn. Bhd.
- PK : My comment would be on the passion of the people behind Coconet.. how having a passionate customer relations person who know how to build a long term relationship with the customer, working ‘for’ you makes a difference – and the customers will note this when they are supported by Coconet - Prashant K. Gulati, Hon. Secretary General at Indian Business & Professional Council
- Neo : Reducing cost is not everything. Getting revenue into your organisation is critical. And where is your revenue going to come from ? New customers ? Existing customers ? That is why maintaining existing customers is important. and how do you maintain your customers ? Do you remember their birthday ? Do you communicate with them periodically ? A little personalisation will do the trick, a personalised birthday card, a sales promotion that suits their needs. - WS Neo, Sales Manager, Fuji Xerox
- Solomon : It's was a pleasant surprise when I received a personalized season greeting card from my partner, it made me feel so special and made my day ! - Solomon,CEO, Intellect Worldwide
- Jenny : Welcome to Coconect! Feel free to leave feedback or just say hello to everyone!
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