Entrepreneurship
Trust in it’s highest form
Trusting speaks of letting go, not holding back. It’s a child in a parent’s arms, never doubting for a moment that they aren’t safe. As someone said ‘if you are worrying you aren’t trusting, if you are trusting you aren’t worrying’. How great it is when your customers are able to trust you as such in your hands!
Read MoreDealing with loads to-do list!
Crime scene: Snapshot of half my *master to-do list. (Thank you, errand to-do list : Get this from apps store http://itunes.apple.com/my/app/errands-to-do-list/id318095638?mt=8) At this point of time, I really wonder when will I get to tick them all off. Major OMG moment. *You know how when you are doing something and some tasks came to mind? Just jot them down in a master list and sort it according to priorities later. That way it won’t bug your focus and you won’t forget to do it...
Read MoreWhat is running your business?
When you let greed runs your business, sh*t happens. Let love rule instead.
Read MoreDon’t forget to focus on building relationship
Whether you realize or not, every great business is built on relationships. In small business where you don’t have the financial muscle to continously pump out ads to stay top-of-mind, there has got to be a way to let your customers remember you- when they need to buy whatever you are offering. It’s common to fall into the trap of neglecting some of your business relationships. Don’t! We know it’s not because there’s no care for those relationships. But it’s just that you got so busy that you didn’t realize how much time had gone by where you didn’t check in with several of your contacts – An easy mistake for most small business owners & solo...
Read MoreDo you discount your quality when you offer a discount?
I was subjected to a blind test by an individual recently (not corporate nor related to any research firm) on a branded toilet paper quality. No, it’s a clean one!! Not knowing what’s the objective of the test, I gave my review when prompted by the questions. Here’s my answers: This one (Test A) feels thicker, more texture. Definitely more solid and stronger. Doesn’t tear easily. This one (Test B) feels flimsy. Thin, tears easily, is it a cheaper brand? When the brand of the two different toilet papers was revealed, I was disgusted. No…again I said the toilet papers are clean! Why I was disgusted and dissapointed: The two are of the same...
Read MoreWill your ‘caring’ tagline backfire on you?
A friend posted this question recently: Can anyone suggest a slogan for Orthopedic / Orthopedic Doctor with the words “Joint” & “Care” please!!!! Some replies he received were: ‘Because we really care for your joints’ “Taking care your joints, our passion” move forward with a caring joint specialist ! I’m not a copywriter nor branding expert, but here’s my thought & reply to him: Excerpt of my reply- It’s not as simple as slapping on a slogan. A tagline (derived from yr positioning statement) represents the ‘soul’ of your company. Have to understand the heart of the...
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