Category Archives: Entrepreneurship

Don’t Fear the Big Boys

May 21, 2010 | Edited by Ken Beaulieu Permalink: http://www.fuelnet.com/?p=6227 It may seem that big-box chains have a distinct competitive advantage over small businesses along Main Street, but the reality is that it’s often difficult for the giants to get up close and personal with customers and become intimately involved with causes that are near and [...]

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Fast, Good, Cheap

Ever since I learned this from a TV show a few years ago, it has stuck on me ever since. The Project Triangle, which I preferred to refer to as the Fast, Good Cheap principle. This graphic aid for project management is extremely easy to understand and yet so true. Unfortunately, it’s not a guide [...]

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5 survival tips for overcoming the tough economy

June 26, 2009 | Edited by Ken Beaulieu Permalink: http://www.fuelnet.com/?p=3561 How many Americans actually believed, only a year ago, that the U.S. economy could sink so far so fast? But the unthinkable has happened, leaving a lot of companies without a suitable business development plan. As hard as the economic crisis has been on Americans’ [...]

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How to get marketing and sales on the same page

Permalink: http://www.fuelnet.com/?p=3529 Marketing and sales can often seem like siblings: They live under the same roof, but are constantly at loggerheads. This dynamic can force company executives to play the uncomfortable role of peacekeeper — always a challenge. “The trick,” says Jay Lipe, author of The Marketing Toolkit for Growing Businesses, “is to get each [...]

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Case Study-Revamping your business development plan

May 18, 2009| Edited by Ken Beaulieu Permalink: http://www.fuelnet.com/?p=2205 FuelNet presents a case study on how one smart growing business revamped its business development plan and grew market share by increasing its offerings. PROBLEM: Hot Sand, a glassblowing studio on the boardwalk in Asbury Park, N.J., sells original, hand-blown works. Owners Thomas Stevens and Paul [...]

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10 common business myths dispelled

May 4, 2009| Edited by Ken Beaulieu Permalink: http://www.fuelnet.com/?p=2099 When it comes to books that hold plenty of priceless wisdom for owners of growing businesses, Ready, Blame, Fire!: Myths and Misses in Marketing, by Ira Blumenthal, stands out. Internationally known for training business heavyweights, Blumenthal is a charismatic expert on the topics of brand building, [...]

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