Category Archives: Email marketing

Tips for Email Success

How to make your emails hit home with customers June 9, 2010 | Edited by Ken Beaulieu Permalink: http://www.stepbystepmarketing.com/?p=6578 Email is a proven and effective direct marketing tactic that can link you directly to your target consumers. But this medium is not without its share of difficulties. Over-zealous spam filters block even the most legitimate opt-in [...]

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Proven tips for successful text message promotions

Walk through any mall and you’re sure to see clusters of teenagers with their heads bowed and shoulders hunched, with nary a word being uttered. No, they’re not engaging in silent prayer or telepathy; they’re furiously sending text messages. The act of making a phone call is so yesterday. In the first half of 2008 [...]

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4 email marketing trends you can’t ignore

February 25, 2009 | Edited by Ken Beaulieu Permalink: http://www.fuelnet.com/?p=1538 The economy is shuddering. Marketing budgets are under pressure. Yet attracting and retaining customers has never been more vital. The perfect storm of financial pressures has growing businesses turning to permission-based email marketing in droves. And for good reason: it’s trackable, testable, familiar, and relatively [...]

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5 email marketing blunders you must avoid

March 25, 2009 | Edited by Ken Beaulieu Permalink: http://www.fuelnet.com/?p=1696 In today’s economy, the return on investment of a permission-based email marketing campaign is more important than ever. Every dollar spent is now analyzed and scrutinized by senior stakeholders. “Companies can’t afford to be making simple mistakes and missing potential sales,” asserts Olivier Piscart, managing [...]

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