Let me introduce my friend Blaine Parker (not to be confused with the spidery one), and Honey Parker of Slow Burn Marketing. What do they do: Helping small businesses brand like a big business. I’ve seen their work, it makes me cry. In a good way. I can feel how the small business owners feel. Someone gets what they are doing, and they are helping them to communicate that exact message to the world. I enjoy Blaine’s weekly email on this topic. Below is one of his many great articles. Erm, hence the ‘guest post’. HAVE YOU EVER TRIED RETURNING YOUR SNOW TIRES TO NORDSTROM? Everyone in sales has probably heard that legendary tale of over-the-top...
Read MoreHah! Perfect sequel to my previous blog post Don’t write this to your inactive user.
Read MoreDo you roll your eyes when forced to go through never-ending automated customer service voice response ? :D
Read MoreWhy we love KLM so. They really work hard to deliver nice surprises. Screenshot taken from this article http://www.trendwatching.com/trends/rak/
Read MoreI think I have finally realized the one main difference between Starbucks experience and the likes of Pappa Rich or Old Town- The experience. If I can recall correctly, Starbucks coffee is always served with a smile, order taken with an upbeaty tone. And they speak good English, and are able to make recommendations. Consistent throughout the different stores. Unlike PappaRich or Old Town and the rest of the local coffee chain. You just don’t know what to expect. Even Illy coffee in Pavillion sucks, the servers that is. Super coffee, sucky service. I’ll have a *SBUX please. *stock ticker code for Starbucks....
Read MoreThought it’s a notice for my uncollected replacement card which I intend to cancel. Well, for this little but sweet surprise, a token of appreciation of my support (and I’m only a minute amount spender) think I’ll keep it lil bit longer! Great great job! How would you, or how are you rocking your customers world? Is it witty, wacky, wonderful or weird? Share with us your comments!
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