Posts by jennykok
Fast, Good, Cheap
Ever since I learned this from a TV show a few years ago, it has stuck on me ever since. The Project Triangle, which I preferred to refer to as the Fast, Good Cheap principle. This graphic aid for project management is extremely easy to understand and yet so true. Unfortunately, it’s not a guide to get your project done fast, good and cheap (I wish!). Of the three sides of the triangle, you can only choose two at any one time. Fast + Good = Not cheap. Cheap + Good = Not fast. Cheap + Fast = Not good. Why can’t we have all three sides? We just can’t, life is way better after accepting this fact. It has helped me in many different situations, I hope...
Read MoreHalve your Budget; Double your Revenue
That’s how Joseph Jaffe introduced his new book, “Flip the Funnel”. The 80-20 Rule (a.k.a. Pareto principle) is far from new. The rule can be simply explained as “20% of your customers generate 80% of revenue” but it has somehow evolved into the new buzz term in marketing is called “Flip the Funnel”. There’s this new book about it and Seth Godin also wrote about it back in 2006. The main idea is to look at marketing as a funnel and when it is upright, that’s how traditional marketing is done – sell one to many. Target the mass and shove them through the funnel to squeeze out the few good customers at the end,...
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