Followed a link to the book from Guy Kawasaki’s ‘Enchantment: The art of changing hearts, minds and actions, and read one of the featured review from Aaron Armstrong.
I haven’t read the book, so I can’t share my view. But this paragraph from the review is spot on with us.
“You’re working to build a relationship, not just get a sale or get someone to do something for you. And relationships take effort.
This is something that is not easy for many in marketing and even in leadership positions to remember.
The truth is, though, for many of us, it’s easier to try to squeeze whatever we can out of our market today, and not think about the long-term consequences.”
Building relationship is a process, not an event. The more we understand this, the more we will enjoy the process of doing it. The more we enjoy doing it, the better result we’ll have.
Everybody happy, see.